I kēia manawa, hōʻike ka e-commerce i ka Middle East i kahi manawa hoʻomohala wikiwiki. Wahi a kahi hōʻike hou i hoʻokuʻu ʻia e Dubai Southern E-commerce District a me ka ʻoihana noiʻi mākeke honua Euromonitor International, ʻo ka nui o ka mākeke e-commerce ma ka Middle East ma 2023 he 106.5 biliona UAE dirhams ($1 e pili ana i 3.67 UAE dirhams), he hoʻonui. o 11.8%. Manaʻo ia e hoʻomau i ka ulu ʻana o ka makahiki he 11.6% i nā makahiki ʻelima e hiki mai ana, e ulu ana i ka AED 183.6 biliona e 2028.
Loaʻa i ka ʻoihana ka mana nui no ka hoʻomohala ʻana
Wahi a ka hōʻike, aia ʻelima mau hiʻohiʻona nui i ka hoʻomohala ʻana o ka hoʻokele waiwai e-commerce i ka Middle East, me ka hoʻonui ʻia o ka kaulana o ka hale kūʻai omni-channel pūnaewele a me waho, ʻoi aku ka nui o ka uku uila, ua lilo nā kelepona akamai i ke kumu nui. ʻO ke kūʻai ʻana ma ka pūnaewele, ʻoi aku ka maʻamau o ka ʻōnaehana lālā o nā paepae e-commerce a me ka hoʻopuka ʻana i nā coupons hoʻemi, a ua hoʻomaikaʻi maikaʻi ʻia ka maikaʻi o ka hāʻawi ʻana i ka logistics.
Hōʻike ka hōʻike ma mua o ka hapalua o ka heluna kanaka ma ka Hikina Waena ma lalo o 30 mau makahiki, kahi e hāʻawi ai i kahi kumu paʻa no ka hoʻomohala wikiwiki ʻana o ka ʻoihana e-commerce. I ka makahiki 2023, ua loaʻa ka ʻāpana e-commerce o ka ʻāina ma kahi o $4 biliona ma ka hoʻopukapuka kālā a me 580 mau makana. Ma waena o lākou, ʻo Saudi Arabia, United Arab Emirates a me ʻAigupita nā wahi waiwai nui.
Manaʻo ka poʻe i loko o ka ʻoihana ʻo ka wikiwiki o ka hoʻomohala ʻana o ka e-commerce ma ka Middle East ma muli o nā kumu he nui, me ka kaulana o ka pūnaewele wikiwiki wikiwiki, kākoʻo kulekele ikaika, a me ka hoʻomaikaʻi mau ʻana i nā ʻōnaehana logistic. I kēia manawa, ma waho aʻe o kekahi mau pilikua, ʻaʻole nui ka hapa nui o nā e-commerce ma ka Middle East, a ke hoʻoikaika nei nā ʻāina kūloko i nā ʻano like ʻole e hāpai i ka hoʻomohala hou a me ka ulu ʻana o nā paepae e-commerce liʻiliʻi.
Ua ʻōlelo ʻo Ahmed Hezaha, ke poʻo kūpono o ka hui kūkākūkā honua ʻo Deloitte, ʻo ka hana maʻamau o nā mea kūʻai aku, nā ʻano kūʻai kūʻai a me nā ʻano hoʻokele waiwai ma ka Hikina Hikina ke hoʻolalelale nei i ka hoʻololi ʻana, e alakaʻi ana i ka ulu nui o ka hoʻokele waiwai e-commerce. Loaʻa i ka hoʻokele waiwai e-kālepa kūloko ka mana nui no ka hoʻomohala ʻana a me ka hana hou, a e pāʻani i kahi kuleana nui i ka hoʻololi kikohoʻe, e hoʻololi hou i ke kālepa o ka Middle East, hale kūʻai, a me ka ʻāina hoʻomaka.
Ua hoʻokomo nā ʻāina he nui i nā kulekele kākoʻo
ʻO ka hoʻokele waiwai e-commerce he 3.6% wale nō o ka nui o nā kūʻai kūʻai aku ma ka Hikina Waena, kahi o Saudi Arabia a me ka UAE i helu ʻia no 11.4% a me 7.3%, ʻo ia ka mea ma hope o ka awelika honua o 21.9%. ʻO ia hoʻi he wahi nui no ka piʻi ʻana o ka ʻoihana e-commerce kūloko. I ke kaʻina o ka hoʻololi ʻana i ka hoʻokele waiwai, ua lawe nā ʻāina o Middle East i ka hoʻolaha ʻana i ka ulu ʻana o ka hoʻokele waiwai e-commerce ma ke ʻano he alakaʻi nui.
Hoʻolālā ka "Vision 2030" o Saudi Arabia i kahi "Hoʻolālā hoʻololi aupuni", e hoʻomohala i ka e-commerce ma ke ʻano he ala nui e hoʻololi ai i ka ʻoihana. I ka makahiki 2019, ua hoʻoholo ke aupuni i kahi kānāwai e-commerce a hoʻokumu i ke Kōmike E-commerce, e hoʻomaka ana i nā hana hana 39 e hoʻoponopono a kākoʻo i ka e-commerce. I ka makahiki 2021, ua ʻae ka Saudi Central Bank i ka lawelawe ʻinikua mua no ka hoʻopuka e-commerce. I ka makahiki 2022, ua hoʻopuka ka Saudi Ministry of Commerce ma mua o 30,000 mau laikini hana e-commerce.
Ua hoʻomohala ʻo UAE i ka Digital Government Strategy 2025 e hoʻomaikaʻi mau i ka pilina a me nā ʻōnaehana kikohoʻe, a ua hoʻokumu i ka Unified Government Digital Platform ma ke ʻano he kahua i makemake ʻia e ke aupuni no ka hāʻawi ʻana i nā ʻike lehulehu a me nā lawelawe. I ka makahiki 2017, ua hoʻokuʻu ka UAE i ke kūlanakauhale ʻoihana ʻo Dubai, ka mua o ka e-commerce manuahi manuahi ma ka Middle East. I ka makahiki 2019, ua hoʻokumu ka UAE i ka Apana E-commerce ʻo Dubai Hema; I Dekemaba 2023, ua ʻae ke aupuni UAE i ka Federal Decree on Conducting Business Activities through Modern Technological Means (E-commerce), he kānāwai e-commerce hou e kuhikuhi ana i ka hoʻoulu ʻana i ka ulu ʻana o ka ʻoihana e-commerce ma o ka hoʻomohala ʻana i nā ʻenehana holomua a me nā akamai. ʻoihana.
I ka makahiki 2017, ua hoʻokumu ke aupuni o ʻAigupita i ka National E-commerce Strategy me ka hui pū ʻana me nā hui honua e like me UNCTAD a me ka World Bank e hoʻonohonoho i kahi hoʻolālā a me ke ala no ka hoʻomohala ʻana i ka e-commerce ma ka ʻāina. Ma 2020, ua hoʻokumu ke aupuni o ʻAigupita i ka papahana "Digital Egypt" e hoʻolaha i ka hoʻololi ʻana o ke aupuni a hoʻolaha i ka hoʻomohala ʻana i nā lawelawe kamepiula e like me ka e-commerce, telemedicine a me ka hoʻonaʻauao kikohoʻe. I ka World Bank's 2022 Digital Government ranking, ua piʻi aʻe ʻo ʻAigupita mai ka "Category B" i ka "Category A" kiʻekiʻe loa, a ua piʻi ka pae honua o ka Government Artificial Intelligence Application Index mai 111th i 2019 a 65th i 2022.
Me ka paipai ʻana o ke kākoʻo kulekele lehulehu, ua komo ka hapa nui o ka hoʻopukapuka hoʻomaka ʻāina i ke kahua e-commerce. Ua ʻike ka UAE i ka nui o nā hui nui a me ka loaʻa ʻana o ka ʻoihana e-commerce i nā makahiki i hala iho nei, e like me ka loaʻa ʻana o Amazon i kahi kahua e-commerce kūloko Suk no $580 miliona, ʻo Uber ka loaʻa ʻana o ke kaʻa-hailing platform Karem no $3.1 biliona, a he kanaka nunui Kelemania i ka meaʻai a me ka mea kūʻai meaʻai i loaʻa i kahi kahua kūʻai kūʻai kūʻai pūnaewele a me ka hoʻouna ʻana ma UAE no $360 miliona. I ka makahiki 2022, ua loaʻa iā ʻAigupita he $ 736 miliona i ka hoʻomaka ʻana o ka hoʻopukapuka, 20% o ia mau mea i hele i ka e-commerce a me nā hale kūʻai.
ʻOi aku ka maikaʻi o ka launa pū ʻana me Kina
I nā makahiki i hala iho nei, ua hoʻoikaika ʻo Kina a me nā ʻāina Hikina Hikina i ke kamaʻilio kulekele, ka hana ʻoihana a me ka hui ʻenehana, a ua lilo ka Silk Road e-commerce i mea koʻikoʻi hou o ka hui kiʻekiʻe Belt a me ke alanui ma waena o nā ʻaoʻao ʻelua. E like me ka hoʻomaka ʻana o 2015, ua komo ʻo Xiyin i ka mākeke e-kālepa o Kina i ka mākeke Middle East, me ka hilinaʻi ʻana i ke kumu hoʻohālike "liʻiliʻi hoʻokahi wikiwiki" nui a me nā pono o ka ʻike a me ka ʻenehana, ua hoʻonui wikiwiki ka mākeke.
Ua hoʻopaʻa inoa ʻo Jingdong i kahi kuʻikahi hui pū me ka platform e-commerce kūloko Arab Namshi ma 2021 ma ke ʻano "hana māmā", me ke kūʻai ʻana aku i kekahi mau hōʻailona Kina ma ka platform Namshi, a me ka platform Namshi e hāʻawi i ke kākoʻo no ka logistics kūloko o Jingdong, warehousing, marketing. a me ka hana ʻana i ka ʻike. Ua hoʻonui ʻo Aliexpress, kahi hui o Alibaba Group, a me Cainiao International Express i nā lawelawe logistic cross-border ma ka Middle East, a ʻo TikTok, nona nā mea hoʻohana he 27 miliona ma ka Middle East, ua hoʻomaka hoʻi e ʻimi i ka ʻoihana e-commerce ma laila.
I Ianuali 2022, ua hoʻokumu ʻo Polar Rabbit Express i kāna hana ʻoihana pūnaewele ma UAE a me Saudi Arabia. I loko o ʻelua mau makahiki wale nō, ua loaʻa i ka polar rabbit terminal distribution i ka ʻāina holoʻokoʻa o Saudi Arabia, a ua hoʻopaʻa i kahi moʻolelo o nā hoʻouna ʻoi aku ma mua o 100,000 i ka lā hoʻokahi, kahi i alakaʻi ai i ka hoʻomaikaʻi ʻana i ka pono logistics kūloko. I Mei o kēia makahiki, ua hoʻolaha ʻo Polar Rabbit Express ua hoʻopau maikaʻi ʻia ka ʻumi miliona o nā kālā no Polar Rabbit Saudi Arabia e Easy Capital a me ka Middle East consortium, a e hoʻohana ʻia nā kālā e hoʻomaikaʻi hou i ka hoʻolālā localization o ka hui. ma ka Hikina Waena. Ua ʻōlelo ʻo Li Jinji, ka mea nāna i hoʻokumu a me ka hoahana hoʻokele o Yi Da Capital, he mea nui ka hoʻomohala ʻana o ka e-commerce ma ka Middle East, kaulana nā huahana Kina, a ʻo nā ʻenehana ʻepekema a me nā ʻenehana kiʻekiʻe i hāʻawi ʻia e nā ʻoihana Kina e kōkua i ka e hoʻomaikaʻi hou aku ka ʻāina i ke kiʻekiʻe o ka ʻoihana a me ka hana logistic, a hoʻopau i ka hui ʻana ma waena o nā ʻaoʻao ʻelua i ka ʻoihana e-commerce.
Ua ʻōlelo ʻo Wang Xiaoyu, he mea noiʻi hui ma ka Institute of International Studies o Fudan University, ua hoʻokomo ʻia nā ʻenehana e-commerce o Kina, nā hiʻohiʻona e-commerce a me nā ʻoihana logistic i ka hoʻomohala ʻana i ka e-commerce ma ka Middle East, a me ka fintech Kina. Hoʻokipa ʻia nā hui e hoʻolaha i ka uku kelepona a me nā ʻōnaehana e-wallet ma ka Middle East. I ka wā e hiki mai ana, ʻo Kina a me ka Hikina Hikina e loaʻa i nā manaʻolana ākea no ka hui ʻana ma nā kahua o ka "social media +", uku kikohoʻe, logistics akamai, nā mea kūʻai aku wahine a me nā e-commerce ʻē aʻe, e kōkua iā Kina a me nā ʻāina Middle East e kūkulu. ʻoi aku ke kaulike o ka hoʻokele waiwai a me ke kālepa o ka pono like.
Kumu ʻatikala: People's Daily
Ka manawa hoʻouna: Iune-25-2024